As your websites get older, you need to do more in order to keep them fit for the search engines. Is your site SEO fit? Are you managing your site's content well enough to get the rankings your content deserves?
Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to stay fit. Old content needs to be updated, your internal linking strategy needs to stay top-notch and your keyword research has to remain fresh. What can you do to keep your website SEO fit? In this post, we will guide you through 7 ways to improve the content SEO fitness of your website!