Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to stay fit. Old content needs to be updated, your internal linking strategy needs to stay top-notch and your keyword research has to remain fresh. What can you do to keep your website SEO fit? In this post, we will guide you through 7 ways to improve the content SEO fitness of your website!
How to make your site happy and healthy
1. Improve your internal linking
Check whether your most important articles receive the most internal links. Articles that have a lot of links pointing towards them appear most important in the eyes of Google.
2. Solve keyword cannibalization
You’ll probably write a lot about similar topics. Without realizing it, you’ll be competing with your own content in the search engines. Make sure you prevent this!
3. Redirect outdated content
It’s really important to avoid dead-ends on your site. What if your visitors end up there? Make sure to delete and redirect these pages!