Google’s users (and your potential customers) are constantly searching for local businesses. Google knows this and gives a higher ranking to businesses that can indicate to Google they are both relevant and local. Google’s algorithm changes have really emphasised this, so search results that were once very similar Australia wide, are now quite varied in different locations (ie Melbourne vs Sydney).

SEO Reports track and monitor key indicators of your search engine optimisation and online marketing success. Without them it’s almost impossible to understand what is working well and where to focus your efforts.